This hall shows the ideas that the company's founder had for the promotion of Benedictine: - The registered trademark: the pyramid of counterfeits presents over 200 imitations (use of the name, of the shape of the bottle…) - The Benedictine Palace: A scale model built for the World Fair of 1900. - Advertising: Alexandre Le Grand was the first in his field to use advertising. The greatest artists of the time are among those who designed the posters: Mucha, Sem, Lopes, Silva…