The
pioneering spirit of Alexandre Le Grand, the founder of
Benedictine, enabled him very early on to gauge how important
advertising would be to help sell Benedictine. The greatest
illustrators of the time were asked to dream up posters
for the prestigious liqueur.
Lopes
Silva
Sem
Alphonse
Mucha
Since
then, the tradition has continued. Every year, international
contemporary artists turn their minds to creating posters
for Benedictine…
