Since 1999, the American advertising campaigns have been based on the dual identity of B&B, a subtle blend of cognac and Benedictine. The campaigns stress the duality between the forcefulness of a real cognac and the smoothness of Benedictine.

  Campaign 2001

  b and b for self confident
  consumers

Campaign 1999

Barbed wire and
bougainvilliers.

  Campaign 2001

  b and b also in cocktails

 Campaign 1998

  A glass of B&B
  on a bottle

  Campaign 2000

  Bayonets and butterflies.

Please drink responsibly